The Fire Watch: Supporting Veterans with PTSD and Mental Health Issues

At FireWatch Coffee, every cup serves a greater purpose. We are more than a tea and coffee company—we are a mission-driven business dedicated to supporting our nation's veterans who struggle with PTSD and mental health issues.

What Fire Watch Means

The phrase "Fire Watch" refers to a security measure where a person, or team of people, is assigned to continuously observe an area for signs of fire. The fire watch team works in shifts to ensure continuous monitoring, watching for potential hazards and taking immediate action when needed.

Just like the fire watch team, our veterans have been through battles and witnessed things no human should endure. They have seen death, destruction, and trauma, leaving deep emotional and psychological scars that require our vigilant support and care.

The Reality of PTSD

Post-traumatic stress disorder (PTSD) and mental health issues have a profound and devastating impact on our military service members. The symptoms can include nightmares, flashbacks, avoidance behaviors, and feelings of guilt, shame, and hopelessness. These symptoms make it difficult for service members to return to everyday life and can lead to depression, anxiety, and substance abuse.

The suicide rate among veterans is alarmingly high—a tragic reminder of the emotional and psychological toll of military service. It's a constant reminder that we must do better for our veterans and give them the support and care they deserve.

Our Mission

Like the fire watch team, we must be vigilant in our support for our veterans and be there for them in their time of need. Through FireWatch Coffee, we aim to:

• Raise awareness about veteran mental health issues
• Support organizations that provide critical services to veterans
• Create a community that honors and supports our service members
• Ensure veterans know they are not alone in their struggles

Quality with Purpose

Every premium tea and coffee we offer is carefully selected and crafted with the same dedication our veterans showed in their service. From our robust English Breakfast to our soothing herbal blends, each cup represents our commitment to excellence and our gratitude to those who served.

Where to Get Help

988 Suicide & Crisis Lifeline

DIAL OR SMS 988
The 988 Suicide & Crisis Lifeline provides resources for veterans, including support for mental health and Black and LGBTQ+ communities.
Veterans Resources

Veterans Administration

The Veterans Administration offers confidential help through the Veterans Crisis Line. Call 988 and select 1, or text 838255.

National Veterans Foundation

Confidential support and resources for veterans. Call 888-777-4443.

PTSD USA

877-717-7873
Information and resources for those experiencing PTSD.
Visit PTSD USA

Where to Donate

Support organizations making a difference in veterans' lives:

• K9s for Warriors: Provides service dogs to veterans with PTSD
• National Alliance to End Veteran Suicide: Working to end veteran suicide
• Veterans Crisis Line: Support crisis intervention services
• National Veterans Foundation: Crisis management and resources

Join Our Mission

When you choose FireWatch Coffee, you're not just enjoying premium tea and coffee—you're joining a community that stands with our veterans. Together, we maintain the watch, ensuring no veteran faces their battles alone.

We must never forget the sacrifices our service members make for our country. They deserve our gratitude, respect, and unwavering support.

Thank you for standing with us in support of our nation's heroes.