About Us
Veteran-owned. Built with purpose.
Good coffee brings us together.
FireWatch Coffee is built around the everyday moments that help us reconnect: an early morning brew, a conversation with a friend, or a quiet moment to recharge.
Our roots are in military service. Our purpose is quality coffee, meaningful connection and greater awareness of veteran mental health.
Our founder’s story
A commitment that continues beyond the uniform.
FireWatch Coffee was founded by an Army veteran who served overseas in Korea and has spent more than 20 years supporting the military warfighter.
Through military service and years working alongside service members and veterans, one truth became clear: the need for understanding, support and community continues long after the uniform comes off.
That experience inspired a coffee company rooted in service, resilience and connection. We want FireWatch to be a reason to check in, share a conversation and keep the military community in view.
Why “FireWatch”?
In the military, fire watch means staying alert and looking out for others while they rest. That spirit of vigilance and accountability is the foundation of our name.
For us, maintaining the watch means remembering those who served and making space for connection in everyday life.
Our mission today
We raise awareness of veteran mental health, encourage conversation and share resources through The Fire Watch.
Our mission is awareness and community connection. FireWatch Coffee does not donate a portion of sales.
Quality for your daily ritual.
Explore small-batch roasted coffee, from signature blends and single origins to flavored favorites, alongside our loose-leaf tea collection. Find a brew you enjoy and a moment worth slowing down for.
- Service: honor the people who served.
- Connection: make time to listen and check in.
- Quality: enjoy the everyday ritual of a good cup.
- Awareness: keep veteran mental health in the conversation.
Together, we maintain the watch.
Thank you for choosing FireWatch Coffee and being part of our community.